Research tells us that different drinkers base their decisions on different beer label components.
By emphasizing different elements, your bottles and cans will attract different drinkers. The questions below can help you think strategically about what should be prioritized in design. Who is your ideal drinker? describe them demographically and psychographically. Is it more important that drinkers know your brand name or your flagship beer?
how much do your beer names say about who you are as a brewery?
are you a traditionalist, or do you have a bit of a rebellious streak?
these are big questions. The answers will inform not only your label design, but also who you are as a brewery, the way you brew, and the way you interact with your drinkers.
The 14 Coolest Beer Label Designs You've Ever Seen
Behind the frosted glass at your local bottle store stands an unorthodox display of modern art.
You’ve slugged back its muse for years, popped its logoed caps to get at what’s considered the star of the show: the beer inside. But chances are you’ve never turned your passion to the vast exhibition standing in neat, chilled rows — the labels and designs on the cans and bottles themselves. At their worst, craft beer labels can be confusing and thoughtlessly attention-grabbing, colorful collages splayed onto a bottle with amateur skill. But at their best, they’re thoughtful and thought-provoking, catchy and beautiful — eloquent and imaginative translations of the complex liquids inside the can or bottle.
01. Creativity paves the way for success and hence, you need to come up with creative ideas to design a catchy and unique logo. Before, you begin, you need to have concrete idea about what is to be sketched and how to do that is important. 02. For designing an amazing beer label design you also need to have a basic understanding of craft beer history. 03. The aspect of product packaging is related to commercial loss and gain and hence, the customer’s choice and the client’s demands are to be kept in mind. 04. When it comes to packaging designs, the content of the object or the commodity being packed matters the most.
Beer label designs reflect the brewery as much as the contents. First appearances can sway how people categorize you and more importantly, how they feel about your craft brewery and your product. Conveying the feel, vibe, attitude, and brewing prowess of your craft beverage through labels is tricky - but two los angeles area breweries have shown what a successful design can bring to the bottle.
Nes cartridges were the inspiration for the layout of these labels, and their respective titles all of course inspired the main artwork. It’s a tough line to balance paying homage to something you love and not ripping it off completely. How can we incorporate beer? hops? other ingredients? how can we stylize or redraw it to make it a little different? it’s always a challenge, and these were no different. Ingenious has always printed on silver bopp labels which allow for an extra layer of creativity. They were one of the many breweries that printed their labels on this shiny, silvery material to make them have a bit more luster on the shelf, but they didn’t take advantage of it fully.
I have traveled all over the us to over 160 breweries so i know my beer around here. I have seen some of the coolest most unique designs. The book is very nice, great pictures and will make a great coffee table book. But for my personal taste i do feel like some selections made weren't that great and some were missing. For example abita is pretty boring to me, along with some others. And then a brewery like three floyds, who have some of the greatest designs, only pictured 4 and one of them is one of their lamest labels.
Bold lettering, tactile touches and brightly colored designs. Creating an eye-catching beer label design is an elemental part of your beer packaging. Having more arrows in your design quiver — well, that’s going to increase your odds of hitting a design bullseye. And in a space as crowded as the beer market , a striking design means more eyes on your product and more cases in customers’ shopping carts. The type of label you choose for your beer will have a marked effect on what’s possible (and what’s limited) with design. In this article, we’ll discuss the design limitations of traditional beer can label options.