While nearly every brand of craft beer has a completely unique label in terms of the overall branding and design, you’ll notice that information-wise, things tend to be fairly consistent. No matter what brand of craft ale you choose, the label will almost always state the following:
beer style (e. G. “india pale ale”)
volume (in pints/ml)
alcohol percentage (e. G. 5. 6% abv.
)brand name
class designation (e. G. “lager” or “porter”)
while it’s generally good practice to include this information on the label (it’s important that the customer knows what he/she is buying), it’s also a legal requirement. The law also states how this information must be displayed, and things can get quite specific (e.
Beer Label Template Images
Beer labels must retain their graphic images and text even when subjected to cold storage and moisture. At label-aid systems, we offer these options for beer label materials and printing: variety of paper & film substrates wet strength adhesives in-house design & logo development short runs
imagine if your favorite artist was reduced to a canvas 5” x 8” in size.
Then subtract from that, more space, that is taken up with governmental warnings and other required information as well as a barcode. Would they be able to design an eye-catching label that was both pretty and functional?
to get answers to that question, i e-mailed with beer writer, brand designer and beer label designer kelly erickson, co-owner of craft media solutions in los angeles, on how the whole process works up to the point where that first label is stuck to the can or glued to the bottle.
Join dave and gabby, with their combined 25 years of print experience for the craft beer label design course. Dave has been in the print industry for over 19 years and has done everything from running presses and cutting paper to helping designers craft incredible print experiences. He is married with 3 kids, loves design and print, and lives in vancouver bc. Gabby has been cranking out brilliant design work for print for the last 8 years. She was born in california, moved around a bunch, and settled in vancouver bc with her boyfriend and 2 cats. She loves design and is a craft-aholic.